Private Clinic Website Design Built Around Patient Questions

What a new clinic website includes

A clinic site does a narrow job well. It helps someone who is worried, busy or in pain decide whether your clinic can help, and then makes the next step simple. The pages that do that work are predictable, and we build all of them as standard:

• A home page that says who you treat, where you are and how to book, in the first screen on a phone.
• Treatment or service pages, one for each thing a patient might search for, explaining what happens, how long it takes, what it costs and who carries it out. See treatment and service pages for how we write them.
• Clinician profiles with qualifications, register links and areas of interest. See clinician profile pages.
• Fees, either on each treatment page or on a single fees page, with what is and is not included.
• An appointment request form that asks only for contact details and a preferred time. See appointment request forms.
• Practical pages: how to find you, parking and access, opening hours, what to bring, cancellations and complaints.
• Policies: a privacy notice that matches what the site actually collects, a cookie notice, and an accessibility statement.

How we plan the structure

Planning starts with your services, not with a template. We list every treatment, test and condition your clinic wants to be found for, then group them in the way a patient would think about them. A dermatology clinic might group by condition (acne, eczema, skin checks). A physiotherapy clinic might group by body area or by sport. A private GP practice might group by type of appointment.

That list becomes the menu, the page names and the web addresses. It also shows early where a single page would be stretched too thin and where two pages would compete for the same search. Getting this right before design saves rework later.

The rules that shape the copy

Healthcare websites in the UK sit inside several sets of rules: the CAP Code on health claims and prescription-only medicines, the CQC's rating display rules, and UK GDPR for anything a form collects. We do not give legal advice, but we write and check every page with those rules in mind. Each one has its own guide, listed on the guides page, starting with what a clinic website needs.

Design that feels calm and reads easily

Patients arrive at a clinic website in very different states. Some are researching a planned procedure at their desk. Others are on a phone in a waiting room. The design has to work for both, which in practice means generous text sizes, strong contrast, plain headings, buttons that are easy to tap, and no pop-ups competing for attention.

Photography matters, but it has to be honest. We use your own photos of your premises and team wherever possible. Where a page needs an illustration and you have none, we use artwork that is clearly not a real patient or clinician. We do not use stock images of people presented as your staff.

What you receive

• A written site plan with every page, its purpose and its main search phrase, agreed before design.
• Page designs for desktop and phone, reviewed with you before build.
• Copy for every page, written by us from your input and checked by your clinicians.
• A built and tested website, with the content management system set up so your team can edit pages, fees and opening hours.
• Technical set-up for search engines: page titles, descriptions, a sitemap, structured data that describes your organisation accurately, and redirects if you are replacing an old site.
• A launch checklist covering forms, CQC display, accessibility, speed and privacy, signed off before the site goes live.

Speed is part of that checklist: we test the main pages against Google's Core Web Vitals thresholds on a mid-range phone before launch^[1].

How long it takes

We plan for six to ten weeks for a single-site clinic, depending on the number of treatment pages and how quickly content can be checked by your clinicians. The process page shows each stage. Clinical review of copy takes time for busy clinicians, so we agree review dates at the start and plan around them.