How We Scope and Quote a Clinic Website

Why we quote from a plan, not a package

Two clinics can both ask for "a website" and need very different things. A single-room private GP practice with six services and no integrations is a different project from a three-site physiotherapy group with forty treatment pages and an online booking platform. Fixed packages either overcharge the first or underscope the second.

So we quote from the site plan agreed in the first stage of our process. The plan lists every page and feature, and the quote prices that list. If you want to add something later, we price the addition separately and you decide.

What goes into the quote

The quote has five parts, each shown separately so you can see where the cost sits:

1. Planning. The consultation, the site plan and the structure of pages and addresses.
2. Design. Page designs for desktop and phone, and the design system that keeps the rest consistent.
3. Content. Writing and editing treatment pages, profiles and practical pages, plus the claims check for each page.
4. Build and integration. Building the site, setting up the content management system, and connecting any booking or practice systems.
5. Launch checks. Accessibility, speed, forms, regulator display and search set-up, plus redirects if replacing an old site.

What changes the price

The biggest factors are the amount of content and the number of things the site connects to.

• Number of treatment and service pages. Each needs writing, a claims check and clinical review.
• Who writes the first draft. If your clinicians supply drafts, we edit rather than write, which costs less.
• Number of clinicians. Each profile needs details, register links and a photo.
• Number of locations. Each needs its own page and details, and in England its own CQC rating where applicable.
• Integrations. Linking to a booking platform is straightforward; deeper integrations take more testing.
• Migration. Moving content from an old site and mapping redirects adds work in proportion to the size of the old site.
• Accessibility remediation. For redesigns, fixing barriers in existing content and documents.

What is always included

Some things are part of every quote because a clinic site is not finished without them:

• A claims check of every page that describes a treatment, against section 12 of the CAP Code^[1].
• CQC rating display where Regulation 20A applies^[2].
• An appointment request form or booking link, with a privacy notice that matches it.
• Accessibility testing against WCAG 2.2 AA^[3].
• Search set-up: titles, descriptions, sitemap and structured data.
• A handover guide, a recorded walkthrough, and all logins.

How payment works

Payment is split into stages tied to the process: a portion when the site plan is agreed, a portion when designs and content are approved, and the balance at launch. You do not pay for stages you have not agreed. The exact split is set out in the quote.

If you decide not to go ahead after receiving the site plan, the plan is yours to keep and use with any designer.

Ongoing care

Ongoing care is optional and priced separately from the build. It can cover hosting, updates and backups, security monitoring, a set number of content changes each month, and a yearly accessibility check. You can start or stop it at any time, and if you prefer to manage the site yourselves, the handover covers what your team needs to know.

Comparing quotes

When comparing our quote with others, check that you are comparing the same scope. Gaps to look for in any website quote include copywriting, the number of pages, accessibility testing and what happens after launch. Our clinic website cost guide lists published UK price ranges from agencies and freelancers, and the questions to ask any designer before you sign.

Getting a quote

Start with the contact form or by email, or use the planner to put together a brief first. We reply within two working days with questions or a time for a call, and the written plan and quote follow the call.