Family clinic website
Illustrative concept, fictional clinicThe concept shows a light, friendly home screen for a private GP practice: the clinic name, a navigation bar with services, fees and booking, a short headline, one line about appointment availability and a single "request a visit" button beside a clinician illustration.
A full build in this direction would add a page for each type of appointment, a fees page with what each appointment includes, clinician profiles linked to the GMC register, location and parking details, and a short appointment request form.
Multi-site group website
Illustrative concept, fictional clinicThe concept shows a darker, more formal home screen for a group with three sites. The navigation points to departments and consultants, the headline names the number of sites, and the main button leads to a consultant search.
A full build in this direction would add a page per location with its own team, hours and CQC rating, a shared library of treatment pages showing where each is available, consultant profiles with PHIN links, and request forms routed to the right site.
Diagnostic centre website
Illustrative concept, fictional clinicThe concept shows a clean, practical home screen for a scan and test provider. The navigation separates scans, tests and preparation, the headline promises clarity about next steps rather than outcomes, and the main button leads to prices.
A full build in this direction would add a page per test with referral routes, preparation instructions that can be printed, typical turnaround times, a price table that turns into cards on a phone, and a separate section for referrers.
Specialist clinic website
Illustrative concept, fictional clinicThe concept shows a calm home screen for a dermatology clinic. The navigation leads with conditions and the team, the headline describes the clinic as consultant-led, and the main button books a consultation rather than a treatment.
A full build in this direction would add condition pages that link to reputable public information, consultant profiles showing Specialist Register entries, consultation fees, and careful handling of any treatment involving prescription-only medicines.
About these concepts
The clinic names are invented. If a real clinic shares a name, that is a coincidence. The photographs inside the screens are illustrative artwork, not patients or clinicians, and the screens show a home page only; the descriptions above say what a full site in each direction would contain.
We show concepts rather than client work because concepts can show a direction honestly without implying results. When we design for a real clinic, the work starts from that clinic's services, patients and photographs, so the result looks like your clinic rather than any of these.
If one of these directions feels close to what you want, mention it in the planner or when you get in touch.
